THE BROTHER
Good Food Everyday
Overview
( 01 )
Founded in 1986 in San Salvador, El Salvador, "The Brother" is a family restaurant with a rich history that began under the name "Mama Chuz," in honor of the family's matriarch and founder. Over time, the business evolved and adopted the name "The Brother" in recognition of Mama Chuz's son, who has proudly carried on the family tradition.
"The Brother" specializes in grilled meats, particularly exquisite barbecued meats that capture the authentic flavors of Salvadoran roots.
"The Brother" has become an icon of local cuisine, where tradition and flavor meet in every bite.
Services Offered
( 02 )
( BRAND IDENTITY )
- Research & Analysis. - Brand Positioning. - Brand Architecture. - Naming & Nomenclature. - Visual Identity. - Verbal Identity. - Color & Typography.
( WEBSITE DEVELOPMENT )
- User Research & Analysis. - Website Strategy. - Information Architecture. -Domain Naming & SEO. - Visual Design. - Content Strategy & Copywriting. - Color & Typography.
( SOCIAL MEDIA CONTENT )
-Social Media Strategy -Social Media Management -Content Creation -Content Calendar Development - Social Media Advertising - Analytics and Reporting -Community Management -Influencer Marketing -Content Optimization -Social Media Consulting
the brother
Project
CATEGORY
restaurant
TYPE
New brand
Year
09/02/2023
The Flavor Of The Tradition
We were commissioned to evolve the brand to position them at the forefront of grilled food. In order to reach a wider target including new generations, it was an opportunity to claim their claim as the original and the best. The redesign of the visual image and the corporate image provided by OKO represents a new facet of the restaurant, now more modern and daring.
By aligning an effective strategy with a meaningful purpose, we can profoundly impact our environment.
Our Approach
( 03 )
Highlight the Restaurant’s History: We share the story of "Mama Chuz" and its evolution into "The Brother" to create a deep connection with customers.
Develop a Heritage-Inspired Brand Identity: We create branding materials that celebrate and reflect the restaurant's rich history, ensuring an authentic and memorable identity.
Train Staff on the Restaurant’s Story: We train staff to effectively communicate the restaurant's history to customers, enhancing their overall experience.
Introduce a Loyalty Program: We implement rewards programs and special offers to encourage customer loyalty and increase repeat visits.
Gather Customer Feedback: We collect and use customer feedback to continuously improve the dining experience and adapt to their needs.
